Established in 1921, Shimano today globally operates three key businesses, with sales offices and factories all over the world. We will continue supplying “captivating products” to help promote the bicycle and sports fishing cultures.

Closer to Nature, Closer to People.

People know the joy of contacting their hearts to the breathing of nature.People know the joy of meeting someone to communicate with each other. That's simply because all people have nature in themselves.And tools are largely connected with the joy of people.

We at Shimano have been providing attractive products with a focus on cycling and fishing, the most popular outdoor sports.

Wind touching the skin, sunlight streaming through the trees and wave patterns covering the water excite the hearts of people.

We are aiming to become a company to create excitements among people.

We will continue to support people to realize their dreams to create new lifestyles to bring them closer to nature and share the joy of life with each other.

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Quality, Safety, Health and Environment

Based on the concept that “safety and health take precedence over any and all things” deriving from the fundamental principle of paying due respect to human beings, the Company recognizes that securing of safety and health is the base of sound corporate activities and cannot be replaced by anything whatsoever, and promotes industrial safety and health activities to establish a secure workplace environment through the cooperation of all employees.

“To promote health and happiness through the enjoyment of nature and the world around us.” Upholding this motto, and based on our common recognition that preserving local and global environments is our utmost priority, all Team Shimano members commit to environmental preservation activities in compliance with our Environmental Action Guidelines.

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Shimano offers the most innovative fishing reels, rods and accessories in Australia and throughout the world. With the leading engineering technologies since 1921, Shimano produces the highest quality fishing products on the market. With a product range including the most advanced reels, rods, accessories, apparel, lures and more, we provide professional and recreational fisherman with everything you need for a weekend fishing trip and beyond.

Shimano fishing rods and fishing reels come in a wide range of choices to suit any style of fishing and at any price budget. Shimano offers the best selection of the most durable fishing rods and reels on the market. Each model has been designed in Australia, by experienced Australian anglers, who know exactly what is required when targeting the local species.

For fisherman in Australia looking to gain the leading edge in professional and recreational fishing, Shimano is the go to manufacturer of the best fishing equipment in the world.

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